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„Peloton shows how brands are built today and how completely new categories are shaped at the same time. Peloton offers home fitness bikes with large screens. With the fitness bike comes a content fitness offer at the highest level. New courses every day, with permanent trainers and a community that pushes and motivates each other. Peloton has conquered and shaped the home fitness market like no other in many, many years, thanks to the Peloton experience, brand and business model. Brands can no longer be built up through marketing and communication alone. Rather, the holistic experience is the key to growth and future viability. This is exactly what Peloton shows us."
- Franziska von Lewinski

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