„A quick google of Howard is enough to blow anyone's mind; if you don't get stunned by the hip 'Santa Claus on a Harley' look or his amazing work for sustainability, you can always sit back and enjoy an inspiring TEDx talk or two. I met Howard at Sweden Foodtech in Stockholm 2019 where he was the keynote speaker. I finally managed to scramble up the courage to approach him, and, much to my surprise, he ended up advising me on our journey to develop superior plant-based foods. He is highly esteemed, one of the realest people I have met and the inspiration for countless people around the world who all refer to him as royalty within innovative foods."
- Anja Leissner