"ABEL TESFAYE, MORE COMMONLY KNOWN AS “THE WEEKND”, IS AT THIS VERY MOMENT THE MOST POPULAR MUSICIAN ON THE PLANET, SETTING TWO NEW GUINNESS WORLD RECORDS TITLES: MOST MONTHLY LISTENERS ON SPOTIFY AND THE FIRST ARTIST TO REACH 100 MILLION MONTHLY LISTENERS ON SPOTIFY. WITH HIS DISTINCTIVE VOICE, GENRE-DEFYING SOUND, AND CHART-TOPPING HITS, ABEL HAS LEFT A LASTING MARK ON CONTEMPORARY MUSIC. HIS ABILITY TO SEAMLESSLY BLEND R&B, POP, AND ELECTRONIC ELEMENTS HAS GARNERED WIDESPREAD ACCLAIM AND INFLUENCE. BEYOND HIS MUSICAL PROWESS, ABEL’S COMMITMENT TO PUSHING ARTISTIC BOUNDARIES AND ADDRESSING SOCIETAL ISSUES THROUGH HIS WORK MAKES HIM A CULTURAL ICON. HIS IMPACT ON THE GLOBAL MUSIC LANDSCAPE MAKES ABEL TESFAYE A DESERVING SAVVY AWARD WINNER."