"IT'S ALMOST TOO GOOD TO BE TRUE: THIS YEAR'S SUCCESS STORY BETWEEN MATTEL’S BARBIE AND DIRECTOR GRETA GERWIG. THE 1960S PLASTIC AMERICAN DREAM WITH MANDREAM-LIKE BODY MEASUREMENTS MEETS A YOUNG, INTREPID VISIONARY TO FILM BARBIE AND TRANSFORM THE CLICHÉ OF AN OUTDATED IMAGE INTO AN EMANCIPATED ZEITGEIST MESSAGE - MASS-COMPATIBLE, CRITICALLY ACCLAIMED, A MEGA-SUCCESS FINANCIALLY. GERWIG AND HER TEAM SUCCEEDED IN DOING WHAT CREATIVES, CONSULTANTS AND PR PEOPLE FAIL TO DO 99.9 PERCENT OF THE TIME: CONVINCE THE BOARD MEMBERS OF A MAJOR CORPORATION OF THE ALTERNATIVE-LESS POTENTIAL OF SELF-IRONY AND SELF-CRITICISM. A STRIKING EXAMPLE THAT WILL HOPEFULLY BECOME A POWERFUL ARGUMENT IN MANY FUTURE PRESENTATIONS AND DISCUSSIONS: IF IT'S A PEOPLE ISSUE, IT'S A BRAND ISSUE."