CRAIG SMITH

FOUNDER, PARADE

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„Rooted in skate & street culture, Parade's philosophy takes hyper-local authenticity online, championing a culture that shares the founder's passion for new brands and product. The platform connects consumers, independant retailers and organic brands with a unique and seamless experience, driving real added-value across their audience & affiliates. Launched at the end of 2018, the instant success of Parade' s model challenges the paradigm of online commerce signing the end of small stores & brands."
- Mathieu Tourneur