„In 1994, James Jebbia founded NYC skateboarding shop Supreme. As of 2021, Supreme is worth 1 billion USD. 20 years after illegally using their logo, Supreme officially collaborated with French luxury brand Louis Vuitton in 2017. The Supreme x Louis Vuitton debut collection was unveiled during Paris Fashion Week and as the collection was released around the world, the items blew up on the resale market with t-shirts selling for over 1500 dollars. James Jebbia is one of the key players shaping the global fashion industry. But he still sees himself as the guy that runs a skate shop, as he continues to focus on the core of Supreme's philosophy: Always keep the street kids in the driver seat."
- Jürgen Lindner