MATHIAS WIKSTRÖM & JOHAN PIHL

FOUNDERS, DOCONOMY

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„The 2030 Calculator is a tool created by Swedish impact-tech startup Doconomy to radically simplify the process of calculating the carbon footprint of any product. It enables fast and reliable calculations based on the emissions from resource extraction to the point of sale (cradle-to-gate). Similar to how calorie content is displayed on food packaging, the 2030 Calculator helps consumers immediately understand the climate impact of their consumption. Until now, standard carbon footprint calculations (called 'Life Cycle Assessments') have been expensive and slow to produce. In contrast, the 2030 Calculator is cheap and easy to use - accelerating brands’ ability to introduce carbon labelling and empowering consumers to make better choices when shopping. It is designed to incentivise brands to become more transparent, enabling smaller brands to compete with market leaders."
- Paul Kemp-Robertson